Values or Strategy?: Comparative Study About the Roles of Values and Strategy in the Web Pages of the Largest Scandinavian Firms.

Tutkimustuotokset: Kirjoitus kirjassa/raportissa/konferenssijulkaisussaLukuTieteellinenvertaisarvioitu

Tiivistelmä

Values and strategies are two powerful drivers of business. Both of them have effects on the activities and practices of the firms. This chapter compares the relevance of values and strategy in Scandinavian business basing on the contents of the web pages for the largest firms in Sweden, Norway, Denmark, and Finland. The results show the importance of values in the forms of responsibility and sustainability in these web pages. The firms also provide complement information, how they will follow these topical contemporary values in their business. According to analysis, the role of strategy is still relatively important, but not so important as values especially in the headings of homepages or “about us” pages.
Alkuperäiskielienglanti
Emojulkaisun nimi Sustainability Reporting, Ethics, and Strategic Management Strategies for Modern Organizations
ToimittajatIonica Oncioiu
JulkaisupaikkaUSA
JulkaisijaIGI Global
Luku4
Sivut63-77
Sivumäärä15
ISBN (elektroninen)1799846377
ISBN (painettu) 9781799846376|
TilaJulkaistu - 31 heinäkuuta 2020
OKM-julkaisutyyppiA3 Vertaisarvioitu artikkeli kokoomateoksessa