Service Design Creating Value for Industrial Corporates through AI Proofs of Concept

Tutkimustuotokset: Kirjoitus kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

Tiivistelmä

The field of service design has set practices that are useful during servitization transformations intended to help businesses respond to customers’ rising expectations regarding the value of the service experience itself. As businesses increasingly pursue service development alongside product development, they need new ways of working and of evaluating solutions. Simultaneously, technological advances open avenues to new services and ways of interacting with customers. This paper draws on two workshop case studies of artificial intelligence (AI) assistant projects to examine service design in the industrial context. Through these case studies, the paper illustrates how proof of concept (PoC) is used at different project stages and explores how service design can support creation of PoCs in large industrial corporate contexts. The findings reveal the aspects of PoC as embodied experiencing of intangible AI concepts, the creation of PoCs through conversations, and the role of PoCs in industrial service design process.
Alkuperäiskielienglanti
Emojulkaisun nimiConference proceedings of the Academy for Design Innovation Management
ToimittajatErik Bohemia, Gerda Gemser, Nuša Fain, Cees de Bont, Rita Assoreira Almendra
JulkaisijaAcademy for Design Innovation Management
Sivut620–628
ISBN (elektroninen)978-1-912769-01-8
DOI - pysyväislinkit
TilaJulkaistu - 21 kesäkuuta 2019
OKM-julkaisutyyppiA4 Vertaisarvioitu artikkelil konferenssijulkaisussa
TapahtumaAcademy for Design Innovation Management Conference: Research Perspectives in the Era of Transformations - Lontoo, Iso-Britannia
Kesto: 18 kesäkuuta 201921 kesäkuuta 2019
https://designinnovationmanagement.com/adim2019/

Julkaisusarja

SarjaConference proceedings of the Academy for Design Innovation Management
Numero1
Vuosikerta2
ISSN2632-0045

Konferenssi

KonferenssiAcademy for Design Innovation Management Conference
LyhennettäADIM
MaaIso-Britannia
KaupunkiLontoo
Ajanjakso18.06.201921.06.2019
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