The softening of adventure tourism
Research output: Contribution to journal › Article › Scientific › peer-review
As a consequence of diversification with regard to tourists and their perceptions on adventure tourism, there has been a supposed softening of Arctic adventure tourism. To determine if any such changes were occurring, a study of adventure tourism services from Finnish Lapland was undertaken. This study incorporated methodological triangulation and used two different data sets drawn from an on-site survey of tourists (n = 308) and thematic interviews with tourism actors (n = 5). With respect to Lapland, the study determined that a softening of adventure tourism and diversification in tourists’ groups was occurring. Specifically, the study found that tourists possessed inadequate competencies and knowledge regarding Arctic destinations; entrepreneurs demonstrated increased preparedness to pull out mid-activity and that there was a need for multi-skilled, service-oriented actors within destinations. Subsequently, more research is needed on the soft dimensions of tourism in the Arctic, in order to address, for example, what kind of competencies are needed from different actors.
|Journal||SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM|
|Early online date||17 Sep 2018|
|Publication status||Published - 17 Sep 2018|
|MoEC publication type||A1 Journal article-refereed|