Happy hearts do not hang down: the design process for the 2018 Valentine’s Day postage stamps of Finland

Research output: Contribution to journalArticleScientificpeer-review


This article focuses on the multimodal design process for a set of Valentine’s Day postage stamps. It shows how semiotic resources were used to create the overall mood of the design. In particular, the style of the images made the general mood melancholic. During the process, the design was adapted to a commercial Valentine’s Day context through changes in specific resources.
Original languageEnglish
Publication statusE-pub ahead of print - 1 Jun 2020
MoEC publication typeA1 Journal article-refereed